The question I get asked most isn't about creative direction or storytelling or brand strategy. It's "what software do you use?"
The honest answer: whatever gets the job done. After Effects for compositing and 2D motion. Cinema 4D or Blender for 3D, depending on the project. Figma for static design and handoff. DaVinci for colour and finishing. A text editor for everything else.
None of this matters. The tool is not the work. A bad idea rendered in Cinema 4D is still a bad idea. A great concept sketched on paper is still a great concept. The gap between those two things has nothing to do with software.
But — and here's where it gets honest — tools do matter at the margins. Rendering speed matters when you're on deadline. Plugin ecosystems matter when you need a specific effect. File format support matters when you're collaborating across studios.
So: tools don't matter for the creative work. They matter enormously for the production work. Don't confuse the two.